Blog

29 Sep

Posted at 05:59h in Uncategorized

Many companies decide to create websites without any notion of what SEO is, and why it’s so important for success. But without the correct optimization techniques, it is near-impossible to reach good positions on Google, or gain customers and leads using this platform, which exists precisely to make these processes easier. All search engines - from Google to YouTube and mobile app stores - apply rules for SEO best practice that must be adhered to in order to occupy the top positions. Today we're going to talk specifically about sites, and focus on what's important to Google. Companies need to respect the main rules of Google's algorithm if they are to be taken into consideration by the search engine, and appear to users who search for specific keywords. For this to happen, certain aspects need to be taken into account during the website creation phase. Essential site elements for ranking highly on Google: Friendly...

24 Sep

Posted at 01:48h in Uncategorized

YouTube is a social media platform that works like a search engine, where people seek topics and subjects which interest them, and expect responses in video form. Content creators on the platform earn recognition and money based on the amount of hits, views and time people spend watching their content. SEO for YouTube is crucial because content optimization can help to improve all of these factors. It makes sense: on Google, a website that appears in the top positions of search results will be seen more and get more clicks, and on YouTube, a channel's video needs to appear in the top positions too, in order to be more accessible to viewers and generate greater revenue. A specific set of SEO techniques will enable this kind of positioning and growth. Each platform or search engine requires a different type of SEO, since they each analyze different aspects according to their proprietary algorithm....

24 Sep

Posted at 01:41h in Uncategorized

In this article, we'll look at the process of website translation and why it pays to observe the particularities of each language, so as not to fall into the trap of translating everything using Google Translate, and losing both credibility and your users' trust. The free Google tool can be used to support translation, but a basic understanding of the languages involved is essential, otherwise some words may appear out of context, leading to mistakes which users will be sure to pick up on. At Rabbit Hole, a client of urs was looking to make their website available in three languages: Portuguese, English and Spanish. The client had worked and lived in countries that speak these languages, and wanted to share his content in these locations. To translate and localize the content into three languages, our team relied on the help of translators, as well as Google’s tool. How the translation process...

24 Sep

Posted at 01:33h in Uncategorized

The website is a very important platform for companies, since it allows them to present themselves to target audiences, and compile information about the services or products which they provide. It can make all the difference for businesses looking to increase sales, boost authority, reach new audiences and cultivate a greater online presence. To create a website, first of all you need to choose and purchase a domain, as well as identify a hosting server. The domain is the URL that will be used to access your website. The choice of domain must be directly related to your company’s name. To check whether the name you want is available, visit GoDaddy or RegistroBR. The hosting server, on the other hand, is the place where all your website content - images, text and videos - will be stored. Hosting services are typically offered on an annual plan, and in different configurations. You should...