Challenge
The Irish Business Network has primarily been set up as an in-person networking group. With the onset of the COVID-19 pandemic in early 2020 the group needed to pivot and to form an online networking group
Solution
In consultation with the Irish Business Network Brazil and the Consulate of Ireland in São Paulo, it was decided that an online platform would be formed in order to reach people in both Ireland and Brazil.
Communication challenges were overcome in order to present an aligned communication strategy across numerous platforms such as; website, Instagram, YouTube and LinkedIn. Specific actions were completed in order to run online events via YouTube and communicate with members via email marketing.
With our expertise in Google Ads, we manage and track campaigns so that the right customers find Captate. The company needed to invest in Google’s tool, but this was essential for people to arrive. And with our help, the results came right away.
Result
The Irish Business Network Brazil is growing steadily in its mission to forge stronger commercial ties between Brazil and Ireland.
The network is expanding in scope, growing membership and enriching commercial relationships.