Challenge
Soltos is a YouTube channel that talks about single empowerment and brings debates with various professionals (psychologists and psychoanalysts), with the aim of helping single people discover their fears and traumas about relationships. The channel offers quality content but the presenter wanted to have more reach and views among the target audience.
Solution
Rabbit Hole’s team began work to help the Soltos channel grow. This work included data analysis and reporting to understand which videos had the most likes and views and which guests had the greatest audience. So it was possible to understand what people liked to see and also suggest new themes.
In addition, it was important to do some work on optimizing the videos, changing some titles, improving video descriptions, adjusting thumbnails, adding tags related to the theme of the videos and including relevant cards.
Result
The channel has a greater reach, views are increasing and videos are appearing more on the Youtube platform.