Challenge
Even a consolidated company like Claro needs help to reach more people. Mainly because she is always offering new plans and opportunities. Therefore, we use strategies to increase the number of impressions and clicks to the website.
Solution
Claro Uruguay is always offering communication solutions for customers. But the company wanted more Uruguayans to know about these services. So, we use Google Adwords to make ads, appear more in search engines and gain visits to the site.
Our goal was to increase clickthrough rate (CTR) and brand awareness (impressions) because we knew this would result in more sales. Google Ads technology offers the opportunity to reach up to 80% of Internet users worldwide and with the preparation of quality campaigns, it was possible to obtain good results.
Result
The results were impressive: Clear had a 55% increase in clicks to the site, a 103% increase in clickthrough rate (CTR) and a 226% increase in brand awareness (impressions).